Sounds Unbelievable , but it is 100% True !
Jaspreet Singh Saluja, a student of Digital Marketing in Eduwings, was able to generate a revenue of INR 7000 by just spending INR 200 through Facebook Paid Ads.
Based in Udaipur, Jaspreet owns a well settled second hand car selling business named “ Car Choice “. Since past few years, Jaspreet was not able to figure out the method to expand or grow his business. Moreover when most of the things like shopping, searching and other things went online, Jaspreet quickly figured out the famous quote i.e.
“ If your business is not online, you are out of business “
Also, there were already existing platforms for reselling of cars like cardekho.com and many more and emerging as a self identity was a tough task !
Within 1 Month of joining the Digital Marketing Course at Eduwings, Jaspreet learned that running Paid / Sponsored Advertisements on Facebook was the key to all problems and solutions.
Following were the execution steps of the campaign run by Jaspreet :
1. Creating Images of the products ( Cars )
2. Targeting the right audience ( Local Audience )
3. Focussing on Branding initially ( Bringing Sales through randing is the best profitable way )
4. Creating an Aura of Discount and Offers ( Ads in Hindi Language )
After running the ad, within 2 days, Jaspreet was to convert a lead through the sponsored ad and the results were :
1. Reach = 6830
2. Impressions = 7288
3. Cost per Result = 0.12 INR
4. Amount Spent = 171.59 INR
The Conclusion of the paid / sponsored ad was as follows :
1. ROI = 7000 / 200 = 34X
2. Product Sold Name : Honda City
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