As we all know after the great loss in the economy in the pandemic of 2019, many people lost their jobs, businesses collapsed and the overall economy fell down by 3.1% according to the ministry of statistics but as we all know a coin has two sides and we always see the side looked upon by the majority of people and forget to look over the other side in life which can be brighter, you never know. Similarly, we all suffered losses in some or the other way during covid -19 but it initiated a great maturation to digital marketing. There are 3.5 billion social media users worldwide. The most frequently used social media platform is Facebook with 90.4% of millennials, 77.5% of Gen X, 8.2% of Baby boomers. Users spend an average of 3 hours per day on social networks and messaging.
Marketing via social media platforms like Instagram, Linkedin, Facebook, etc. through digital technologies such as digital desktops, mobile phones to promote services and products is known as digital marketing.
Digital marketing boomed like a lamp in the dark. As digital platforms became increasingly incorporated into marketing plans and everyday life and consumers have reduced their visits to local shops for shopping, digital campaigns have become prevalent.
Let’s tap into the world of the unknown of how technology has emerged as a new era of the 20th century. We are all ceaselessly operating social media platforms but very few of us actually know where it came from. You see, digital marketing is taking a turn of events but how interesting it all started in 1964 when ENIAC (Electronic Numerical Integrator And Computer) was designed by John Mauchly and J. Presper Eckert of the University of Pennsylvania, U.S. ENIAC was granted a patent and was recognized as the first digital electronic computing device.
Furthermore, Email i.e. electronic mail was first entered the limited use in the 1960s where users could only send to users of the same computer but it surfaced with the advanced instant messaging between the users on different hosts across the globe, and slowly the world turned online.
The development of Social media is inseparable from technology development. In the 1990s, the term Digital Marketing was first conceived. With the introduction of server/client architecture transpired customer relationship management. Companies started using online techniques. Digital marketing came into force and splash from simple purchasing to great deals, the internet has given great and easy access to anything and everything out there. Internet marketing/Digital marketing made this journey from a thousand steps to one-click & at your doorstep all possible.
Not only the possibilities of the consumers increased but search engine optimization has also created immeasurable career opportunities. Once you master the fundamentals of digital marketing it can prove to be your best part-time/full-time highly paid financial aid which can pay you up to 40 lakhs per annum. Mastering digital marketing from a reputed institute with some good assured/referred job opportunities will be an added advantage.
Digital Marketing / Online Marketing / Web marketing is a bonanza due to its countless advantages, few are as follows:
- 72% of consumers are currently connecting with businesses through digital marketing channels.
- SEO/SEM/PPC increases the conversions by 24% on average
- The use of digital marketing strategies increases revenue growth by 2.8 times and improves ROI by as much as 300%
- Social media marketing is very helpful when you want to reach customers from all over the world.
As I mentioned earlier Social media platforms have opened up more career opportunities, some opportunities and pay packages can be:
- Digital Marketing Executive – 1.5 to 2.1 lakh per annum
- Knowledge required- basic overall knowledge of digital marketing and might be asked for testing, analyzing, and researching.
- This is an entry-level for freshers with very less or no experience.
- Digital Marketing specialist – 2.7 to 3.1 lakh per annum
- Knowledge required- Specialization in SEM or SEO.
- This would require the experience of a year or two.
- Digital Marketing Analyst – 3.7 to 4.1 lakhs per annum
- Knowledge required- Strategic and analytical jobs.
- This job profile can be found in every organization.
- Digital marketing Head – can be as high as experience
- Knowledge required- Overall marketing head
- This is the senior-most post and only exists in big companies.
Digital Marketing has many forms, not one, many that flood the professional opportunities making the market, even more, better, bigger, and greater place for you. Social media marketing/internet marketing has augmented internet entrepreneurship in the new epoch.
Why Indian markets have huge opportunities for digital marketers & Internet Entrepreneurs?
- With 34% internet penetration, India ranks second in the world when it comes to internet users. Also, social media penetration is increasing as we speak.
- It’s estimated that social media users will increase to around 4.41 billion by 2025 which will increase the interaction between the company and the customers, end result, more profitability.
- About 25% to 40% of growth has been seen digitally every year. Around 42% of brands in India today opt for digital marketing as their primary marketing platform.
- It is estimated that in years to come 90% of businesses will rely on digital marketing.
- According to Goldman Sachs report, the digital marketing career scope in the Indian market will be worth $160 billion by 2025.
- E-commerce has now almost taken an astonishing turn that in the age of digital India it’s almost criminal not going digital or towards internet entrepreneurship.
TYPES OF DIGITAL MARKETING
- SOCIAL MEDIA MARKETING(SMM) PLATFORMS
We all use social media very often at least 4 hours per day. Social media marketing is the use of social media platforms and websites to promote our products or services. Platforms like Facebook, Instagram, Twitter, blogs, youtube, etc. took form and so did small scale and large scale businesses. The purpose of manoeuvring social media platforms is to reach out to the customers who like their products or to introduce the product to people unaware of it.
Companies aim the consumer via social media easily and create the buzz for the users. Social media marketing platforms are a good way to reach out to audiences in a wide number compared to print media/TV/Radio as most of the sites require very less or no cost for introducing yourself in the market.
THERE ARE TWO BASIC STRATEGIES FOR USING SOCIAL MEDIA AS A MARKETING TOOL:
- PASSIVE APPROACH
Social media is a good platform for the passive approach. It is a good place to hear customer reviews and feedback. Taking which becomes one of the ways of marketing the USP of your product. This is a type of marketing that doesn’t need you to be an active participant in the process. Businesses tap and analyze the feedback and viral it over their site. We all when go purchase something be it a movie, we first check the reviews and henceforth decide to go for it or not. This can a very inexpensive source of market intelligence and catch the eyes of the audience.
- ACTIVE APPROACH
Social media platforms are not only for public relations and direct marketing purposes. A very specific audience can be influenced by this kind of approach. This tactic is called influencer marketing.
This is a very interesting tactic used by companies. Before it was limited only to celebrities but now a wide range of fields allowed larger influencing. So, influencer marketing is a type of marketing used to get the word out via some public figures to influence groups of people at the same time.
- EMAIL MARKETING
Email marketing is one of the best ways of effective marketing through commercial messages typically to groups of people using email. This platform can be used by direct emails or transactional emails. Transactional emails are those which are usually on customers’ responses or relationship management for the company while direct emails are just sending an email for promotion purpose.
- CONTENT MARKETING
Content marketing is a type of strategic marketing used to attract or retain the audience by drafting valuable, consistent, and relevant content to create profitable web traffic. The key reasons for driving content marketing in digital marketing are increased sales, cost savings, better customers with brand loyalty. No matter what kind of marketing you use, it is not possible without great content. But there is no need to be afraid, If you learn content writing courses, it can help you very much with your sales.
You can pursue content writing at www.eduwingsindia.com. They offer good quality courses along with internship programs at a reasonable price. So, you don’t need to go out anywhere for an experience. Communication is the key factor for your business and good communication can be learned through good coaching.
- SEARCH ENGINE OPTIMIZATION
SEO stands for ‘search engine optimization, it is a simple method to increase the web traffic leading towards your brand/company through a relevant word search. SEO targets unpaid traffic rather than paid traffic or direct traffic. Search engine optimization is a fundamental aspect of digital marketing because people conduct 5.8 billion searches per day. However, the search results are changing over the past few years and it’s directing people towards more relevant and direct information.
It is a type of internet marketing where advertisers pay each time their ad pops up.
- AFFILIATE MARKETING
In this kind of marketing the advertiser earns by advertising other company’s products or services.
A blog is originated from the word ‘weblog’ which contains chronological type information and earlier it was used as diary type writing but later readers also could comment on the subject written and it became a big market of digital marketing.
Blogging vs. a traditional website:
Blogging is as simple as obtaining a website. Blogging can differ from personal blogs to political blogs. Blogs are simply like a website. However, there are two differences that set blogs apart from websites. First, blogs are updated frequently whether it be a simple cooking blog while websites rarely upload a blog that provides the same or similar kind of information. Second, Blogs have interaction of two parties meaning it allows readers to seize to it and usually there is more activity on blogs rather than traditional websites.
If you really want to keep a firm foot in the market through social media contents or internet entrepreneurship, Youtube can prove to be your best friend to take hold of your ranking. However, it Doesn’t matter if your business is operating over small scale, the mid-scale or large scale we all want to increase our sales without breaking down our bank accounts, if you are one of them then youtube is the best favourable option to introduce your products and services in the market making it available for a very wide range of readers to those who already like your products and also to those who have no knowledge of your products. It’s easy to use, minimal cost or no cost platform for alternate profitable sales. Good content creation on short video apps like Chingari, MX Taka Tak, Insta Reels, Youtube Shorts will be an added advantage.
So, there is really a great market in India for digital marketing because India ranks second in the world when it comes to internet users and there would be tremendous growth in the future. Digital marketing has become mandatory for the company which is operating in the existing market that’s why the companies will have to hire employees to do the function of digital marketing will lead to good demand for digital marketing. Growth is like a sunrise, it brings new opportunities every day, you just need to have the perfect angle to look from. Here are a few suggestions you can refer to grow your business and increase profitability twice a day and quadruple at night.
Now you know the scope and importance of digital marketing in India so you should not be asking yourself whether I should or shouldn’t? Rather ask yourself Why shouldn’t I?
There are some really good examples of Youth developing their career in digital marketing like:
- Harsh Ranka – “Good support for employment and job opportunities, faculties of digital marketing (Mr. Lavish shrimal and Mr Anshul Vijay) at eduwings have great experience in their field. It is the best Institute one could learn from. They provide a wide practical approach in the field.”
- Priyanka Bhati – “I studied digital marketing at eduwings and it was a wonderful experience for me. I would recommend this institute to each and everyone out there looking to make their career or alternate income through digital marketing.”
If you are looking for an offline Digital marketing course in Udaipur or a social media marketing course in Udaipur or SEO Training in Udaipur or you want to become an internet entrepreneur, you can check exclusive courses of EduWings. Along with our training, we have an in-house digital marketing agency in Udaipur named “Brand Chanakya” where many of our students join us as an intern and team as well!