DIGITAL MARKETING COURSE DESCRIPTION

Digital Marketing Course in Udaipur Rajasthan:- These days, students are not only confused about the career opportunities but also suffering from the fear. The fear of wrong decision that stop growing the further development of professional skills. There are plenty of options in front of every student after completing Engineering, B. Com, BBA and MBA. And most of students are unable to take decision on time. No doubt, students have high ambitions and dreams that they want of fulfill. But, many engineers, MBA students with high score have no job in their hand. And, this is sufficient to demotivate rest of the students. In addition, plenty of career options create confusion. And students wish to expertise in many fields or the better word is as much as possible field. The bitter truth is that most of them are fail to learn the sufficient knowledge of the single field.

Most the career counselors suggest that choose only one field but keep two or three options in hand so if you change the decision for any reason you can switch on to next very easily. Well, it properly the good idea but not the best as college students have no time to switch. Or sometimes, college students just want a job no matter what the field is. Well, most of you have only seen the high package students but dear students these days, to get the job of just twenty thousand bucks is not easy. You have to do hard work to get the job.

One more thing you need to aware is that days are gone when only colleges have placement opportunities. These days, training institutes in india are also offering the best campus opportunities. Digital marketing is today’s most demanding field. But, you may surprise that only one or two companies come for placement in few colleges. And, only few college level students are familiar with the scope and opportunities of digital marketing. Nowadays, digital marketing is known as sea of opportunities therefore, it is better to make career in digital marketing.

Digital marketing is a vast field. You can be social media optimization experts, search engine optimization executive  seo expert, e-mail marketing executive, project manager, team leader, digital marketer, digital marketing consultant and digital marketing executive. Now, think, you will join an excellent digital marketing training institute in Udaipur Rajasthan India for learning digital marketing courses. And you have many options in your hand.

The scope of digital marketing field is not end here. You can start your business too without investing the single rupee. You just need a computer, laptop or tablet and Internet. And, most of the students have both, right. And you can do digital marketing for a company, brand or school. These days, whether it is a brand, company or institute; all are using digital marketing to get maximum ROI. Maybe, you don’t want to start a business in the starting stage of the career than you can start freelancing work too. You have option to go for full time or part time. And if you want to study more than you can earn money while studying

What You’ll Learn in Digital Marketing

 

Part 1

Fundamentals Of Social Media Marketing

(Principles, Key Concepts of Social media Marketing, Social Media Marketing Goals, Setting Goals and Priorities, Facebook Features, Newsfeed & Insights, Facebook Business Page, Twitter Features & Engagement, LinkedIn Setup & Profile, LinkedIn Features & LinkedIn Company Page, Google+ Setup, Features, Insights & Analytics, Google+ Brand Page, YouTube Setup, Blogging)

Implementing Social Media Marketing

(Content Planning, Scheduling Tools, Facebook Advertising (Paid), LinkedIn Groups & Advertising, Twitter Advertising, Instagram & Snapchat, Facebook, Google+ & Youtube’s Insight, Facebook, Google+ & Twitter’s Analytics)

Mobile Marketing / Advertising

(Key Mobile Marketing Concepts, Trends in Mobile, Opportunities & Risks, Mobile Devices, SMS Content & SMS Strategy, Mobile Advertising & Mobile Optimized Websites, Attributes of Effective Apps)

Introduction to Digital Marketing Course

(Principles of Digital Marketing, Key Concepts of Digital Marketing, Traditional vs. Digital Marketing, The Opportunity of Digital Marketing, Characteristics of Digital Marketing, Implications of Digital Marketing, Market Research v. Market Reality)

Website Planning & Structure

(Understanding websites, Domain names & extensions, Web server & web hosting, Hierarchy Of The Website)

Search Engine Optimization (SEO)

(Key SEO Concepts, Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, On-Page & Off-Page Optimization, The SEO Process, Customer Insights, Analysis & Review, Keyword Research & Selection, Content Updates & Layout, Meta Tags & SEO Site Map, SEO Google Search Console, Inbound Links & Link Building)

Search Engine Marketing (PPC)

(Key PPC Concepts, Strengths of Pay Per Click, Keyword Research, Google PPC, Research Tools, Search Campaign Process, Keyword Selection, Landing Page, Landing Pages, Targeting & Budgets, Scheduling & Display Networks, Ad Centre & Campaign Management, Conversion Tracking, Bidding & Analytics)

Digital Display Advertising

(Benefits of Digital Display, Challenges of Digital Display, Business Value, Running Effective Ads, Ad Formats & Ad Features, Ad Display Frequency, Campaign Planning & Campaign Steps, Target Audience, Campaign Objectives & Campaign Budget, Creative Formats & Targeting, Tracking your Campaign, Optimizing the Campaign)

Email Marketing

(Campaign Process, Online & Offline Data Capture, Email Design, User Behavior & Characteristics, Email Copy & Structure, Email Delivery & Filtering, Scheduling & Measurement, Key Terms & Metrics, Split Testing)

Analytics

(Goal Set-up, Account Set-up & Analytics Code, Goal Configuration & Funnels, Understanding The Dashboard, Technology, Adwords Campaigns & Traffic Sources, Scheduling & Delivery, Bounce Rate, Site Speed & Site Search, eCommerce, Reporting)

E-Commerce Marketing

(What is ecommerce, Indian E-Commerce Market, Payment Gateways & Merchant Accounts, Integration Of Woocommerce, Case studies onecommerece websites, SMM & SEO for an ecommerece website)

Content Marketing

(Introduction & Objectives of content marketing, Importance Of catchy content, Keyword research, Provoking headlines, Case study)

Part 2
Special Additional Sessions

AIDA Model (Advertising/Branding/Marketing/Promotion), Online Reputation Management, Social Media Calendar Planning in An Efficient Way, Affiliate & Remarketing Strategy Creation For Sure Success, How To Grab Job/ Business Opportunities, Client Meetings & Follow-ups, MOCK Sessions

 

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